This course introduces students to the core principles of marketing
management and the strategic role marketing plays in driving business
success in the digital age. Through a blend of theoretical concepts, realworld examples, and hands-on projects, students will explore the dynamic
world of marketing and develop the skills necessary to navigate its
challenges creatively and effectively. The curriculum is designed to foster
critical thinking, analytical skills, and innovative approaches to marketing
problems, preparing students for careers in a variety of industries.
- Teacher: SOBIN K S Commerce
Skill Level: Beginner